Thinking about moving your investment property into the short-term rental market but unsure if the demand is truly there? The latest figures prove that Western Australia isn't just a "hidden gem" anymore—it’s a global powerhouse for tourism.

In 2025 alone, WA shattered records with 11 million overnight visitors who spent a massive $19.2 billion across the state. International arrivals also reached an all-time high, surpassing one million visitors as the sector fully recovered beyond pre-pandemic levels.

Here is why your property is in a prime position for 2026:

Sustained Global Accolades: Building on the momentum of being named a top global destination by Lonely Planet and Forbes, WA continues to dominate travel lists. Most recently, the local Government confirmed that WA is outpacing all other Australian states for international visitor growth.

Massive Marketing Momentum: The iconic "Walking On A Dream" campaign has just launched its newest global chapter for 2026. This refreshed $15 million campaign is currently airing in 13 key international markets—including the UK, China, Singapore, and the USA—ensuring your property stays on the radar of high-spending global travellers.
Short-Term Rental Security: The Short-Term Rental Accommodation Act 2024 has introduced a clear, statewide registration scheme, providing more certainty and professional standards for the sector.
High Occupancy Outlook: Recent studies show that Perth’s accommodation market is performing well above the national average, with occupancy rates often exceeding 81%.

WA’s popularity isn't a fluke; it's a long-term trend backed by record-breaking spend and state-led investment.

Talk to the HostYou team today to find out how you can capitalise on this historic growth and maximise the earning potential of your investment property.

Talk to the Team

WA a top tourist destination